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Mike Sartwell

President and Founder of Preferred Feedback LLC
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Tag Archives: Supermarkets
Get The Full Bang For Your Buck!
One thing is certain… Preferred Feedback WILL drive transactions! However, this is only one facet of this multi-faceted program. I think we can all agree that one of the keys to being successful in business is introducing people to our products and … Continue reading
Feeling Overwhelmed?
It is understandable to feel a bit overwhelmed when we have a low guest satisfaction score and several items in the “red zone”. But don’t panic too soon! Have you been working with your team on providing a level of … Continue reading
Careful About Assumptions
Have you ever caught yourself coming to a conclusion based on an assumption? Okay, I’m guilty too. Fortunately, having used the Preferred Feedback system for some time I’ve learned to look at the facts instead of making assumptions. Here is an example of … Continue reading
Anonymous Feedback but …
Our clients and mystery shoppers know that mystery shopper visits are anonymous. Although our business clients can see the actual survey, read comments and view results online, the mystery shopper’s contact info is never revealed to them (unless the mystery shopper specifically provides … Continue reading
Don’t Be Blinded By Top Box Success
I’ve noticed that many retail companies want to focus primarily on top box results when using a mystery shopper program. I too believe in focusing on excellence and establishing a top box goal (for those wondering, top box means the highest score possible on any … Continue reading
The Right Message… Extremely Effective Marketing!
With every mystery shopper invitation that is opened, you are letting people know that you are committed to guest satisfaction, excellent operations, and you care about what your guests think. You are making a positive impression on every household in your community or trade … Continue reading
You Made A Great Choice!
Thank you for entrusting us to provide you with customer feedback and help you build your business. You made a great choice! The Preferred Feedback team takes great pride in delivering on the promises we’ve made. We promise to… drive people to your … Continue reading
Let The Blogging Begin
After several years of program development and testing, successfully using this program in my own company, providing services to close colleagues, and realizing the enormous benefits, I am very excited to introduce Preferred Feedback to the rest of the world. I have two goals with … Continue reading