Tag Archives: Marketing

When you ask people to give you feedback on their impression of your business, they know that you care about what they think and that you care about guest satisfaction in general. You are letting them know that you are … Continue reading →

It’s all about attitude. I choose to be thankful for a person that let’s me know about a negative situation they encountered at my business. This person is letting me know that they want to do business with me… maybe … Continue reading →

We at Preferred Feedback take great pride in our ability to effectively introduce people to businesses. We are going to invite every home in your entire community (or trade area) to visit your business as a mystery shopper and a very large number of people … Continue reading →

“Hey I’m one of your mystery shoppers!”. This is likely what you’ll hear on the street once you begin the Preferred Feedback mystery shopper program. I’m happy to say that I’ve been hearing it for years. Mystery shoppers take some ownership in the success of … Continue reading →

There is a direct correlation between your operations and how people feel about your prices and the value they received. When Preferred Feedback compares the results of restaurants within the same brand, the restaurants with the highest guest satisfaction scores get very … Continue reading →

It seems that our natural tendency, after discovering a problem area in our business, is to want to address the problem with our entire team versus identifying and going directly to the source. However, if you can get to the root of … Continue reading →

The direct mail marketing aspects of Preferred Feedback and the significant rates of return have always been an undeniable success. When direct mail nets about a 1-2% rate of return nationally, Preferred Feedback nets a 6-10% rate of return for most of … Continue reading →

You generated a report, you looked at the results, and you see a couple of areas in the red zone (caution area). Now what? Preferred Feedback was designed to identify operational opportunities AND help you get to the root of … Continue reading →

Preferred Feedback gives you an extremely effective way to identify operational opportunities and get to the root of a problem area. Below are a few examples of how we were able to use Preferred Feedback to correct some shortcomings… PROBLEM: 15% negative rating on Friendliness of Employees: … Continue reading →

Happy New Year! Here’s wishing you a happy, healthy, and prosperous new year! What is the best way to increase sales in 2019? Implement a measurable marketing program that drives many people to your business with money in hand! And it’s better yet … Continue reading →