Our clients and mystery shoppers know that mystery shopper visits are anonymous. Although our business clients can see the actual survey, read comments and view results online, the mystery shopper’s contact info is never revealed to them (unless the mystery shopper specifically provides that info in one of the comment sections).

However, you can identify a person that was a mystery shopper when they bring in the gift voucher that has been rewarded to them. A business does not know the specifics of that mystery shopper’s visit, whether it was a positive or negative experience, but they do know that they were a mystery shopper. This is your opportunity to go out of your way to let that customer know how much you appreciate them and ensure that this second visit is positive and you keep them coming back!

PREFERRED POINTER:  At the very least, coach your team to thank your mystery shoppers and let them know that you appreciate them. You may want to take it a step further… Consider offering your mystery shopper an additional perk to let them know how much they are appreciated. At the end of the transaction, offer them a “Thank You Card” with a special offer on the back of the card. It could be a free item or a discount on their next visit. The mystery shopper will feel appreciated and you will very likely see them a third time. You will know who they are when they use the thank you offer and you can, once again, go out of your way to make them a customer for life! The Preferred Feedback team would be glad to help with the design of your thank you offer. Call toll free at 1-877-838-3996 or go to www.preferredfeedback.com