With every mystery shopper invitation that is opened, you are letting people know that you are committed to guest satisfaction, excellent operations, and you care about what your guests think. You are making a positive impression on every household in your community or trade area. This is not only true for the large number of people that participate in our program but for every person that opens and reads the invitation. It’s the right message… a very positive message about your business. You are also letting folks in your community know that you feel so confident that people will be happy with their experience that you are willing to invite them to take a closer look. Plus you are willing to reward them handsomely for visiting your business, checking things out and reporting back.

And then we bring folks back a second time! How many marketing programs are you aware of that net such a high, measurable rate of return AND THEN brings those people back a second time! The Preferred Feedback program is anonymous. You don’t necessarily know when someone is a mystery shopper and you don’t know whether a specific individual gave you a positive or negative review. However, you do know that they were a mystery shopper when they bring in the gift voucher they received for being a mystery shopper. Regardless of their experience on their first visit, you are in a position to recognize them as a mystery shopper on the second visit, giving you the opportunity to go out of your way to take care of them on this second visit and ensure they continue to come back again and again.

The right message… high rate of return… brings people into your business at least twice giving you multiple opportunities to make mystery shoppers customers for life!

PREFERRED POINTER

“Hey THANKS for being a mystery shopper for us!” Be sure to thank people for being a mystery shopper. They are doing you a great service and they will appreciate the recognition. And then go out of your way to ensure that this second visit is phenomenal. You may even want to take it a step further and offer your mystery shoppers a little thank you card with a special offer. This could be a great opportunity to introduce your mystery shopper to a new item, they will appreciate the gesture and you will very likely get them in a third time.

The Preferred Feedback team can help design the perfect thank you card. Give us a call toll free at 1-877-838-3996.