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Mike Sartwell

President and Founder of Preferred Feedback LLC
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Monthly Archives: September 2018
Don’t Be Blinded By Top Box Success
I’ve noticed that many retail companies want to focus primarily on top box results when using a mystery shopper program. I too believe in focusing on excellence and establishing a top box goal (for those wondering, top box means the highest score possible on any … Continue reading
The Right Message… Extremely Effective Marketing!
With every mystery shopper invitation that is opened, you are letting people know that you are committed to guest satisfaction, excellent operations, and you care about what your guests think. You are making a positive impression on every household in your community or trade … Continue reading